"Let 's be clear right up front...the ONLY reason I 'm giving them 4 stars is because there 's really no ambiance. This is the way sushi places used to be before high-end spots like Katsuya, Roku and the like came in. How I wish I could get this level of fresh fish along with that ambiance in a dark cozy spot!!! On to the sushi. I 'm a massive sushi snob. I just got back from Tokyo and I think I ate over 50 lbs of sushi. Let me tell you that the sashimi here rivals the fish I had all over Japan. Now, I refused to come here with my friend for years just because I didn 't wanna go to a sushi restaurant that had the word roll or factory in it. I mean, it screams cheap awful quantity, not quality. This is completely opposite my fave spot Sasabune which tells you up front that they do not serve California Rolls. They pride themselves on fresh fish. A restaurant name goes a long way. Still, there 's no debating that everything I had here melted in my mouth. The way I judge a sushi restaurant is to order the top of the line fish and see how fresh it is without covering it in sauces and rolls, etc. So, that said, I finally agreed to go with my friend, and to prove him wrong, I ordered the Uni, Ankimo, Sweet Shrimp (with the fried heads of course), Hamachi, Toro, Ono (which is SUPER rare to find) and salmon, of course. I was blown away with every single tender, juicy and fresh fish I put in my mouth! My friend got his silly rolls and his cucumber salad and was perfectly happy being nowhere near my raw chunks of fish. Obviously, I thought this was a fluke and that I wasn 't going to have the same experience another time. I 've gone back twice more, and guess what...just as good!!! Please please, dim the lights and give it a more night-time cozy vibe and I 'll gladly give you the 5th star bring ALL my friends ALL the time! A little FYI, the people who started Sushi Roku Boa Steakhouse are my good friends, and their concept for a high-end sushi restaurant, with great food, beautiful music and the sexiest vibe ambiance was brilliant, and what has now made them such an enormous success with at least 20 restaurants all over the country! Ok, I 've been blabbing for a while. Don 't ask me about their rolls. I never tried them...didn 't need to."